JP/EN
HIMAWARI / LOCAL PROMOTION

Area Jack

Building a presence across the community.

We create multiple opportunities for people to encounter a client’s message across a local market. Through regular visits and conversations with local businesses, we aim to build awareness and encourage word of mouth—not simply place materials once.

HOW IT WORKS

Repeated visits are central to the approach.

Production, research, placement and ongoing management. By visiting local businesses repeatedly, we build relationships and establish promotional touchpoints suited to each setting.

01 / 01

One client per industry in each area.

During each contract period, we work with only one client in a given industry within the same area.

FIELD RECORDS

Selected field records

01 / TV SERIES

Introducing an international television series to audiences in Japan

We visited businesses frequented by the intended audience, placed promotional materials and explained a streaming subscription campaign. Some business owners also shared information about the series on social media.

Television series leaflets displayed on a bar counter
Materials displayed at a venue
Drama leaflets placed on a neighborhood bar counter
Different venues, different settings
02 / INDOOR GOLF

Promotion for new indoor golf studios

For new openings, we visit businesses throughout the local market, placing branded tissue boxes and flyers and arranging outdoor posters. Regular conversations help build relationships with local business owners. Depending on the project, we also arrange signage, produce promotional materials and create in-store decorations.

Branded tissue boxes and flyers displayed at a local business
Placement in local venues
Promotional poster displayed outside a neighborhood restaurant
Outdoor poster at a local venue
03 / AMUSEMENT

Ongoing projects for amusement facilities

We have carried out Area Jack activities for amusement facilities since Himawari was founded. We also design and produce branded tissue boxes and plush toys, and plan, publish and distribute local coupon booklets, including Zushi Pon.

A plush toy displayed with promotional tissue boxes
Original plush toys and tissue boxes
Zushi Pon local coupon publication and promotional items displayed in a neighborhood venue
Local coupon booklet, planned and published by Himawari